Perfect Focus Eyecare

Effective Date: December 2, 2007

The following Privacy Policy governs the online information collection practices of Perfect Focus Eyecare ("we" or "us"). Specifically, it outlines the types of information that we gather about you while you are using the perfectfocuseyecare.com website (the "Site"), and the ways in which we use this information. This Privacy Policy, including our children's privacy statement, does not apply to any information you may provide to us or that we may collect offline and/or through other means (for example, at a office visit, via telephone, or through the mail). You have additional rights under the HIPAA privacy laws and those rights are explained in our HIPAA Policy posted on our site.

By visiting and using the Site, you agree that your use of our Site, and any dispute over privacy, is governed by this Privacy Policy and our Terms of Service. Because the Web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case we'll post the changes to this Privacy Policy on this website and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

How We Collect and Use Information
We may collect and store personal or other information that you voluntarily supply to us online while using the Site.

We also collect and store information that is generated automatically as you navigate online through the Site. For example, we may collect information about your computer's connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site. We also may use a standard feature found in browser software called a "cookie" to enhance your experience with the Site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Site, cookies help us identify how many unique users visit us, and track user trends and patterns on our site. They also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before. We do NOT use third party cookies. The information we collect using cookies is not shared with any third parties. More information on cookies is available at: http://en.wikipedia.org/wiki/HTTP_cookie

We do not release information obtained on this site to any third parties for the purposes of marketing. Information you enter on our website when ordering your glasses, contacts or other items may be released to our manufacturers and suppliers in order to fullfil your order. Our HIPAA policy covers how we use your protected health information.

Children's Privacy Statement
This children's privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of thirteen, and provides important information regarding their rights under federal law with respect to such information.

This Site is not directed to children under the age of thirteen and we do NOT knowingly collect personally identifiable information from children under the age of thirteen as part of the Site. If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen as part of the Site, we will delete such information from our records. If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of thirteen as part of the Site.

Questions Regarding Privacy
For further information about Perfect Focus Eyecare's privacy policies, please contact Dr. Jennifer Hoeppner at the following address or phone number: Perfect Focus Eyecare 1020 E. Ray Road Suite 2 Chandler, AZ 85225 480-726-3445